Obi-Wan Kenobi’s legendary line from the original Star Wars: A New Hope, thwarted the probing questions of the stormtroopers looking for R2-D2 and C-3PO, and captured the hearts and souls of fans across the galaxy. The art of persuasion through the redirection of thought and energy can sway most minds that are not sealed against it. In these times where science-fiction is a part of our everyday lives, it can be easy to lose sight of just how easily we can be redirected by programming, marketing, and artificial intelligence. We are constantly being mined for data so we can be groomed as better customers.